ALISON VAN DER MERWE

I’m a trade-qualified chef and baker. Running my own franchise taught me more than baking, it showed me how to train, guide, and grow people into confident team members and leaders.

Over 25 years, I’ve trained hundreds of staff and learned what it takes to build a business that works without burning yourself out.

Baking is my love language. I use it to bring joy to others, show appreciation, and celebrate achievements. I’m also passionate about animals and animal welfare, and I support other small businesses whenever I can. My life and work are about nurturing growth, care, and connection, both in business and beyond.

| “Because when people grow, your business grows too.”